Fancy Food Show, San Franciscofeatured

Today I attended the 34th Winter Fancy Food Show 2009 presented by The National Association for the Specialty Food Trade (NASFT) at Moscone Center, San Francisco. The three day show is the largest marketplace for specialty foods and beverages on the West Coast, with 250,000 products showcased by 1,250 exhibitors.

As I waded my way through the 198,000 square feet of the tastiest foods on Earth, I was both overwhelmed by the sheer volume of the Fancy Food Show…and overjoyed by the idea of eating my way through the San Francisco convention center, sampling the best of the best, from around the world.

Before I could have another thought – whiff whiff – what was that I smelled?

Cheese central at the Fancy Food Show in San Francisco, CA

Cheese central at the Fancy Food Show, San Francisco

Cheese. Lots and lots of cheese.

Oh goodess, I have died and gone to heaven. An entire Fancy Food Show section devoted to all the best cheese in the land.

Over the next two days, I hope to get through it all – the artisan cheeses and aged meats, chocolates (so many chocolates!) and baked goods, condiments, beverages, innovations and treats that you couldn’t even imagine. I’ll do my best to cover as much as I can. My game plan for the Fancy Food Show is to report back on:

  • Best of the Best in Class – this year’s sofi Gold Winners (“specialty outstanding food innovation”) covering 32 categories
  • Cheese Feature
  • Chocolates Feature
  • Global Superstars
  • Hidden Gems

For now, here is just a taste of what I have encountered so far at the Fancy Food Show…get ready to drool.

Rogue Creamery Blue Cheeses at Fancy Food Show (San Francisco, CA)
Rogue Creamery Blues.

Rogue Creamery Beer Cheeses at Fancy Food Show (San Francisco, CA)
Rogue Creamery Cheeses made with Beer.

Fancy Food Show (San Francisco, CA): Cypress Grove Chevre - Creamline, Midnight Moon
Cypress Grove Chevre, Inc. – Creamline, Midnight Moon.

Spanish Serrano Ham at NASFT Fancy Food Show (San Francisco, CA)
The Best of Spain’s Serrano Ham, aged 18 months, on lock down.

Chocolate confections, NASFT 34th Fancy Food Show (San Francisco)
Norman Love Hand-Painted Confections.

Ginger Chocolate Truffle - Fancy Food Show (San Francisco, CA)
Seth Ellis ChocolatierGinger Truffle.

Bee Raw Honey - NASFT 34th Winter Fancy Food Show (San Francisco)
Bee Raw American Single Varietal Honeys.

Illy Tea Time at NASFT 34th Winter Fancy Food Show (San Francisco)
Tea time with Dammann Freres, the newest member of the Illy Family.

Salumi at 34th Winter Fancy Food Show (San Francisco, CA)
Fra’ Mani Handcrafted Salumi.

Beemster Gourmet Cheese: Blue Cow Mascot (Fancy Food Show)
Beemster blue cow.

Fancy Food Show: Mediterranean dips, spreads, hummus, babaganoush
So Much Sabra.

Fancy Food Show (San Francisco): Balsamic Vinegar di Modena
Giuseppe Giusti Balsamic Vinegar, Aceto Balsamico di Modena dal 1605.

NASFT 34th Winter Fancy Food Show (San Francisco): Quick Milk Instant-flavored milk

Quick Milk Magic Sippers – instant flavored milk (terrible or amazing?).

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