The Fancy Food Show hit Moscone on Sunday for its annual massive three-day schmooze fest of specialty and gourmet goods. With 80,000 products shown from 35+ countries and regions, it is the largest marketplace devoted exclusively to specialty foods and beverages on the West Coast.
Strategically avoiding the crowds that formed around every booth with a TV tuned in to the Niners game, we were able to taste an impressive amount of samples from this year’s exhibitors. Here are some trends we picked up on:
1. SUPERFOOD MANIA
We saw proclaimed superfoods like goji, quinoa, and chia seeds in everything from snack mixes to breakfast cereals, pastas, and energy drinks. Despite some unfortunate branding for a few of these products (I’m looking at you, Holy Crap Breakfast Cereal), most of it tasted surprisingly good. In particular, we were fans of the Raw Superfruit Mix from Extreme Health USA. It was a hefty, chewy mix of organic goji berries, mulberries, golden berries, and blueberries. The golden berries were a first for me. Also called Incan Berry, they have a sweet, tart, grapefruit-like flavor that play well with their other super friends in the mix.
When the Fancy Food Show rolls around, my husband inevitably starts humming It’s the Most Wonderful Time of the Year. This year, the three-day foodie extravaganza was bigger than ever, with the exhibit halls of Moscone overflowing with 80,000 specialty products from food artisans and importers from around the world. Imagine an avalanche of chocolates, cheeses, olive oils, spices, jams, sauces, teas, snacks…that’s pretty much what the Fancy Food Show was like.
It is always nice to reconnect with old friends at the show, like Cypress Grove’s Humboldt Fog (which turns 20 this year — Happy Birthday!) or the insanely delicious Whole-Milk Ricotta from Bellwether Farms (which I just want to bathe in), but my favorite part of the Fancy Food Show is discovering new treasures.
Here are the Top 10 Sweet Treats that blew me away:
As featured in SF Weekly, January 19, 2010.
Today is the third and final day of the Winter Fancy Food Show, Moscone’s three-day gorgefest. If you’ve never been, think of every boring trade show you’ve ever attended, swap out the cheesy sales pitches for (literally) cheesy sales pitches (the kind that stink in a good way), and replace the inane tchotchkes with all the fancy foodstuffs, artisan chocolates, and gourmet snacks you could ever hope to eat. Continue reading full article here.
And a bit more to whet your appetite…
In honor of this most exciting day, I present to you Obama & Biden, the cookies! With a tip off from Foodzie (thanks guys!), I came across a fun little company called Parker’s Crazy Cookies at the NASFT 34th Winter Fancy Food Show 2009.
Today I attended the 34th Winter Fancy Food Show 2009 presented by The National Association for the Specialty Food Trade (NASFT) at Moscone Center, San Francisco. The three day show is the largest marketplace for specialty foods and beverages on the West Coast, with 250,000 products showcased by 1,250 exhibitors.
As I waded my way through the 198,000 square feet of the tastiest foods on Earth, I was both overwhelmed by the sheer volume of the Fancy Food Show…and overjoyed by the idea of eating my way through the San Francisco convention center, sampling the best of the best, from around the world.
Before I could have another thought – whiff whiff – what was that I smelled?
Cheese. Lots and lots of cheese.