New York Times TimesTalks: The Way We Eat Now
Friday, May 21, 2010
Backstage at TimesTalks in SF The Way We Eat Now.
(l-r): Frank Bruni (staff writer, Times Magazine); Traci Des Jardins (Jardiniere); Thomas Keller (The French Laundry); Gerald Marzorati (editor, NYT Magazine); Kim Severson (staff writer, NYT Dining); Michael Mina (Mina Group). Photo: (c) 2010 Peter DaSilva
On Tuesday evening, I had the pleasure of attending the New York Times TimesTalks “The Way We Eat Now” discussion with Traci Des Jardins of Jardiniere, Thomas Keller of The French Laundry, Michael Mina of the Mina Group and Kim Severson, New York Times dining reporter. Moderated by Frank Bruni, staff writer for The New York Times Magazine and former Times restaurant critic, the conversation centered on food (obvi), restaurants, and how West Coast culinary trends influence the nation.
Bruni kicked off the talk by asking the question, “Why is Northern California such a fertile crescent, a magnet for great chefs?”
The unanimous response was a mix between the ingredients (it’s all about the product – what’s in season, what’s local, what’s delicious), creativity (the ability to break the rules), and customers (people really love food here…versus LA, where Des Jardins worked for a number of years and noticed, “People were really into what they didn’t eat.”).
Comparisons were struck between NY cuisine and SF cuisine.
Is there an East Coast/West Coast rival? A Biggie/Tupac kind of thing? As Severson put it, if a NY chef comes to SF, does the chef community not invite them over to the mah jong table right away?
The panel ventured to describe the difference as food being more intellectual in NY versus more soulful in SF. In NY you see restaurant as theater more often than in SF, where it tends to be more about the food on the plate. Which isn’t to say that it’s all just figs on a plate here. Keller pointed out that because the Chez Panisse lineage is so strong here, there is often a misinterpretation that technique isn’t as important to NorCal chefs.

Ad hoc 11.6.09: Baked Black Mission Figs & Steamed Fennel
(An aside: about a month after David Chang made that infamous statement, I dined at Ad Hoc and was positively tickled when I saw that our side dish was in fact, figs on a plate. Perfectly caramelized, technically sound, sweet and ripe, figs on a plate.)
As for the differences in the culture of dining, Severson made the observation that people don’t cook as much in NY. There, the fabric of everyday life is to eat out (or eat in — God, I miss getting my sushi delivered at any hour right to my doorstep) versus cooking every night. Here, people really take advantage of all the accessible produce we have at our fingertips.
An interesting question was raised regarding the state of fine dining as we know it, given recent trends of food cart popularity and pop-up kitchens. As we see the wall collapsing between the chef and the diner, what does this mean for restaurants like The French Laundry, Jardiniere, and Michael Mina?
The chefs agreed that there will always be a place for fine dining. “Fine dining is part of human nature,” Keller said. “We want to feel special and we want to celebrate sometimes. French Laundry is a celebration restaurant, and that won’t change.”
There is, however, room for both ends of the spectrum. Des Jardins, who has both white linen and paper plate establishments argues, “It doesn’t have to be precious, it can be accessible.”
TimesTalks in SF: “The Way We Eat Now”
Tuesday, May 18, 2010
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How fascinating!
Such an interesting post! Living in NY and having visited SF there is definitely a difference in the attitude towards cooking. I am one of the NYC cooks who visits the Union Square Greenmarket every saturday with a vengeance and who cooks constantly, but with so much good food to be bought here there is definitely less of an emphasis on cooking at home.
It’s true about the differences in the culture of dining on both coasts. I remember a pastry chef who had lived on both coasts, remarked that folks in NY like simple, homemade-type treats, whereas people in the Bay Area like baked goods that are more elaborate. Her theory was that people in NY have such small kitchens that they don’t bake. So they miss homey, baked goods. In the Bay Area, though, people cook and bake a lot, so they are more inclined to want to buy more over-the-top baked goods that they can’t easily make themselves.
what an interesting observation! my kitchen in ny was super tiny…and also made it pretty hard to entertain and have the kind of dinner parties we have here in sf.
It is so interesting to read your post as I was having a very related conversation with my husband yesterday. We were discussing the possible difference between the ‘Foodie’s movement’ and those who enjoy the ‘fine dining’ experiences (noting that these two categories are not mutually exclusive). Very interesting, indeed, and lucky for you that you were able to attend this discussion panel! Super cool!
thanks, patty! food for thought indeed
I was in SF in Feb for the first time. There is a completely different mindset toward food and dining on the west coast. Love it! I live in CT and in the area I live in the Best I can hope for is a good pizza restaurant. UGH!
haha hang in there, and come visit SF asap!!
[...] full of laughs (and a lot of food talk) whether we are talking shop, getting hot flashes over TK, or sharing a good meal (where we order as much variety as possible and split everything [...]